A GOOD DEAL Firstly, the allure of a good deal triggers a sense of satisfaction, even if the purchased item isn't essential. The concept of buying something below its perceived value or standard price appeals to consumers. This perception of getting a bargain contributes significantly to spending during Black Friday. 

Have you noticed? All those Black Friday campaigns? The discounts are dazzling around, on TV, in social media and in newspapers. Who isn't sensitive to that?  

INTRODUCTION In the dynamic landscape of business, understanding and optimizing the customer journey is paramount to success. Companies across industries are increasingly turning to customer journey projects in market research to gain valuable insights into their customers' experiences.

For more than 30 years I’ve been working as expert in the media business. I’ve experienced that the right media skills and work experience are important aspects for making convincing and sounding marketingcommunication plans. However, media planning has become more complex in recent decades. There are significantly more media channels of any sort for consumers. Undoubtfully, this has led to fragmentation. It has become much more difficult to build up effective reach for advertising campaigns, it has become easier for consumers to skip advertisements and the privacy law has been tightened, making data at personal level increasingly difficult to trace.

In today's data-driven world, sentiment analysis plays a crucial role in understanding how people perceive products, services, and experiences. It provides valuable insights for businesses, marketers, and decision-makers. However, when it comes to sentiment analysis, there's an intriguing contrast between the perspectives of artificial intelligence (AI) and human analysts. In this blog post, we delve into world of sentiment analysis and explore the key differences between AI-generated sentiment scores and human judgment in the context of mental simulations. 

Chile, the slender South American nation wedged between the Andes and the Pacific Ocean, is not just renowned for its breathtaking landscapes but also for its dynamic consumer market. With a population of approximately 19 million, Chile boasts a robust economy, buoyed by its thriving trade connections and growing consumer base. In this blog post, we delve into the heart of Chile's consumer landscape, exploring its demographics, spending patterns, retail preferences, and the intricacies of executing effective consumer research in this vibrant market. 

IMAGINE  You're about to indulge in your all-time favorite snack. Go ahead, close your eyes and let your imagination paint a vivid mental picture. Can you see it? Can you almost taste it, even feel its texture? That's the remarkable magic of mental simulation. It's as if desire and reality converge, sparking both cognitive and physiological reactions. And guess what? That's precisely what we marketers harness to capture attention and drive decisions. 

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OBJECTIVE  Arabic countries have restrictions on sale and consumption of alcoholic beverages. In UAE several of the Emirates recently decided to relax the rules. The UAE has developed into fast growing hubs for the Arabic & Middle East region, especially Dubai and Abu Dhabi. Together with the combination of attractive tax rulings,  fast growing non-arabic workforce (expats) and visitors (either for vacation or flight transfer) the market potential of the Emirates is huge for the alcoholic beverages category.

INTRODUCTION  In most cases media planning is simply executed by optimizing reach & frequency within a defined target audience, based on available (cross-)media reach data and media-owners (net) ratecards.