We are very pleased to welcome Paul van der Veer to join our team at IR-Insights.

Paul has a long and broad track record in media, advertising & insights. He worked in media planning, -strategy and -research at global media agencies like Universal Media (part of IPG) and SVB media for clients like Unilever, H&M and Toyota/Lexus.

Several years ago Paul started his independent media consultancy for optimizing and evaluating media strategy, planning & execution. His advice was supported by applying (neuro-) scientific solutions:  Ad testing through face recognition and media and campaign optimization though BMO.

At IR-Insights Paul will act as consultant and work closely with dr. Naomi Muñoz Vilches, lead researcher, on a broad range of insights projects.

Ben van der Werf, lead consultant IR-Insights: ‘Having both a long career in media, advertising and research it is great we finally have the opportunity to be working together on exciting insights projects, bringing a huge load of knowhow and experience to support clients on the best possible insights for thorough business decision making.’

Paul van der Veer: ‘I’m looking forward to work closely with Ben and Naomi. The role of research in brand communication is playing an increasingly important role in optimizing communication planning. It is about understanding data and knowing how to interpret it. Together with Ben and Naomi, I surely want to use my knowledge and experience for helping brands to build a bridge between research, data and marketing and so enlarging grip on communication for every client.’

Naomí Muñoz Vilches, lead researcher IR-Insights: Welcome, Paul! I'm truly excited to have you join our team at IR-Insights. Your extensive background in media, advertising, and research, along with your innovative approach to incorporating scientific solutions, will undoubtedly be a complement to delivering our best insights projects. I look forward to collaborating closely with you and Ben, and together, we'll continue to build a stronger bridge between research, data, and media communication for our client's success”.